Understanding Digital Advertising and the Click-Through-Rate One of the many added benefits of digital advertising is the variety of analytical metrics that help measure an ad campaigns success and effectiveness (while giving insights into where to optimize for increased effectiveness). But what…
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To broaden the reach of your brand and generate communications awareness for promotions or company initiatives, the use of online display advertising or banner ads is a great form of awareness advertising. By leveraging it’s network, which consists of thousands…
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Since 2011, the only advertising industry that has seen a steady increase in revenue has been in the digital realm, which represented 16.1% of the market share and presently represents 19.8% of the market with a projections increasing to 23.4%…
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Facebook is one of the worlds most popular websites, in fact only Google.com attracts more visitors, surpassing Google’s YouTube as of January 2014. To put things into perspective, Facebook has seen an increase of 25% with its daily-active-users (DAUs) and…
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Facebook Awareness Advertising Facebook Awareness Advertising provides an interesting element to traditional and even digital advertising in that it creates an open dialogue directly with the individual and allows for expanding branding, awareness and various promotional opportunities. Facebook advertising has…
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In a world where most things can be tracked, retargeting gives companies and organizations the ability to push communications out to users that have previously been on their website and pull the prospects back towards them. How? A cookie/tag is…
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Whenever a web-query is made on search engine (like Google, Bing or Yahoo), algorithms determine the best matches for the submission entered. These results most commonly include organic pages alongside paid advertisements as well as specific locations (if they are…
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