Display Advertising

How do you broaden the reach or your brand on-line? With a thorough communications strategy and targeted relevant digital ad campaigns.   Display ads can be seen on a variety of websites depending on the target audience. Through our strategy and design, Nexus creates relevant ads that speak to your desired audience and then places the ads on relevant websites. To find out more about choosing websites for display ads

How it works

Placement Targeting

Targeting by placement enables businesses and organizations to carefully select which websites they would like associate with their brand. When choosing websites it is important to consider demographic and psychographic factors associated to each of them.

Keywords

Targeting websites through the Google Display Network by carefully selecting keywords present in website’s content expands the reach of the campaign. When developing a keyword-based strategy we exclude terms that do not align with your company or organizations brand.

Topics

To ensure ads are shown in the right context we strategically select relevant page topics. This tactic is also used to reinforce branding. Targeting ads by topic increases ad reach since ads can be shown on any page that is consistent with the chosen topics.

Interests

When users visit websites, anonymous cookie ID’s and URL tags are often added to the users browser. The tools that Nexus uses enable us to utilize the information stored by these anonymous cookie ID’s to target users based on their web-surfing habits. Since the ads are no longer restricted by webpage parameters, the reach and targeting possibilities are extended to a personal level.