Hoover Canada – ONEPWR™

For over 100 years, Hoover® has been a household icon and one of the most trusted brands in North America. Designed powerful, easy-to-use products that clean your entire home from floor to ceiling, and even the very air you breathe. Hoover is part of TTI Floor Care North America. As a leader in the floor-care industry, Hoover manufactures quality, high-performance vacuum cleaners for home and commercial settings.

Client Objectives:

  • Maximize reach in the digital space
  • Increase brand awareness and outreach across Canada
  • Increase awareness for Hoover’s new ONEPWR™ product line
  • Generate added traffic for Hoover’s new ONEPWR products online
  • Generate traffic to a dedicated ONEPWR page to promote sales to Hoover’s exclusive supplier Canadian Tire

Strategic Approach:

  • Utilizing a blend of creative video to showcase and inform/educate users on the new product line highlighting the products and features/benefits and ease of use.
  • Promotional efforts were nationwide prompting site activity and engagement.
  • Campaigns were broken down into four cross-platform aspects to highlight client objectives promo using a blend of video and image-based creative including both dynamic and storytelling-based callouts+creative ads
  • In terms of reaching and engaging with the right clientele at the right time, a variety of digital platforms were used in conjunction with including Lead ads, remarketing ads*, dynamic, and sequence story-telling ads. 
    • *Retargeting ads featured an exclusive Black Friday promo offering

Nexus Results:

  • Campaigns generate mass reach and awareness through extensive ad impressions including:
    • 14.7+ million on Google Display
    • ~4.2 million on Facebook
    • ~3.5 million on Instagram
    • 1.6+ million on YouTube
  • Impressions-based reach ads surpassed client objectives with a blended (Canadian Tire and Hoover Canada) CPM of less than$3.22 per 1,000 ads on Facebook and less than $1 on Google Display
  • YouTube campaigns produced a cost-per-view of $0.02 (2¢)
  • Facebook reached over 900,000 hyper-targeted users and Instagram reached over 1.1 million users

“Nexus was able help establish an online prensense for Hoover Canada

Nexus Digital focusing on audience building, branding, prospecting, and remarketing. The cross-platform campaign(s) utilized different messaging with a combination of video, images, and dynamic creative all formatted to each specific platform with added awareness and education for a brand new product line to reach the right people in the right space.