In a world where most things can be tracked, remarketing gives companies and organizations the ability to push communications out to users that have previously been on their website and pull the prospects back towards them. How? A cookie/tag is added to the browser of the user when he/she visit the website in question. When the user leaves the website and visits any of the thousands of websites that part of the Google Display Network (consisting of over 83% of all websites), ads can then be specifically targeted to that user. Since the user has already been to the website, they are much more likely to interact with the ad whether it be resuming their research or their abandoned actions.
The Meat and Potatoes
The most basic level of remarketing involves adding a code to every page of the host company or organizations website. This code enables us to deliver impressions to everyone that has browsed the website in the past 30 days (length can be customized). These ads are communicate a slightly different message than display or banner ads as they have a stronger call to action, but are still fairly generic.
Page Visit Targeting
By adding different snippets of codes to carefully selected pages on the host website – based on the goals and objectives of the company or organization – Nexus can target ads to users based which pages they visited on the host website. For example, if a user visited a webpage showcasing a particular promotion, then Nexus can target that exact user with ads featuring that same promotion.
Behavioral Marketing is another form of in-depth targeting that Nexus focuses on. It is a blend between search and display. When a user searches for any of the keywords selected and clicks on an organic result that is associated to the display network, we can show ads to that particular user on that particular page. We believe that this is the perfect blend of search and display since it uses the intent from search to show display ads at the opportune moment.
Promotion Specific Targeting
A more direct and extensive targeting strategy is to target users based on the precise page they have visited. This implies putting code on every page on the host website. In doing so Nexus creates specific promo ads targeted to users that have visited a particular page to view a product, detailed service, event or any promotion. All-in-all, Promotion Specific Targeting brings Page Visit Targeting to a whole new level.