Why Use Instagram Advertising
Instagram offers a variety of visual-based advertising tools and integrations that can benefit your marketing initiatives. While many people might be asked “why should I advertise on Instagram?” the better question to ask is “why am I NOT advertising on Instagram already?“
Instagram helps find new consumers, build advocacy, and drive business impact at the intersection of culture and advertising. While there are many reasons to take advantage of Instagram advertising, this post will focus on the major benefits of the platform. Upon reviewing the benefits from the post, we’re confident you will want to pivot from your current approach.
Engaged Audiences Are Growing on Instagram
Instagram is one of the largest growing social media platforms
Instagram is a massive community with unlimited marketing potential. With over 12.75 million users in Canada, Instagram is a growing community of engaged users.
Instagram shows mass growth of almost over 30% in a very short timeframe – Suggesting the platform’s popularity and potential for exponential growth more than anything else.
Year over year across every global region, Instagram has seen annual growth of 8-17% as recent as 2020.
Next to TikTok, Instagram is the largest continuously growing social media platform.
Businesses on Instagram benefit from brand purchase power
People on Instagram use it to research, engage, register and buy
50% of Instagram users actively visit brand and business profiles every day.
Over 80% of Instagram users research a brand’s products and services.
Over A third of users have purchased a product or service through Instagram – making them 70% more likely make a purchase than non-Instagram users.
Over 75% of users on Instagram engage with call-to-action
button options on ads.
Instagram Ads can offer significant ROI helping your bottom line with one of the highest engagement rates (4.21%) – that’s 54x higher than Pinterest ads and 84x higher than Twitter ads.
People on Instagram look to engage directly with brands
Instagram users engage with brands and businesses
90% of people on Instagram follow a business.
2 in 3 people say Instagram enables them to interact with brands.
50% are more interested in a brand when they see ads for it on Instagram.
Instagrams user following is highly engaged.
In fact, reports show that Instagram users have a 4.21% engagement rate when presented with visually appealing and stimulating material.
That’s 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.
Speak directly with people that reach out to you
Direct communication leads to increased customer satisfaction
A Business Instagram account is a great opportunity to connect directly with your audience and a fantastic tool to promote products and services.
Most people don’t enjoy being a number in a queue, getting generalized auto-response messages – Instagram can allow communication and the opportunity to respond to users directly from your brand
It can all start with a hashtag – leverage user-generated content (UGC) to enhance and optimize marketing initiatives to expand visibility, reach, engagement and conversion-actions to a larger audience.
Extensive Reach + Mass Awareness
Get in front of your people
Reach a mass audience
Develop trust and build a strong reputation. Tell your story. Get your message across. Get your brand out there.
People on Instagram aren’t only more engaged, they’re also more likely to remember your ad. Outside reports suggest that Instagram users have 2.8x higher ad recall than all other social networks. So, not only are people on the Instagram platform more likely to click on an engaging or appealing ad, chances are more than double that they’ll likely remember it.
Globally Instagram has a growing audience of over 600 million monthly active users. Of which over 400 million are active daily users and another +150 million daily active Instagram Stories users, Instagram provides expansive brand and business awareness opportunities.
Enhanced Remarketing Options
Boost conversions from web and platform activity
Reach people that have visited your website, or specific pages on your website.
Reach people who have entered your sales funnel or drilled down to specific website pages or offerings. Engage and message those who started but did not complete the purchase process or complete a desired action(s) on your website. Dynamically showcase and incentivize people with remarketing to encourage them to complete an action and convert potential clientele into customers.
Instagram advertising offers the added benefit to create custom retargeting audiences based on post engagement, customer lists, IG video views (and more) to re-engage your audience to increase revenue, boost conversion rates and ultimately get a better return on ad spend (ROAS).
Goal-Oriented Conversions
Create and run ads with a dedicated objective
In addition to brand awareness, Instagram ads are created with your business goal and objectives in mind.
Track and optimize for any actionable event on your website. Whether you are looking to generate more website traffic, generate sales through e-commerce or generate leads or sign-ups, Instagram advertising allows you not only to create, measure, and optimize for these conversion events, you can also prioritize the actionable events that matter most to your business
Advanced Targeting + Tracking
Optimize with the
most advanced targeting options
Since Instagram’s purchase by Facebook, the platform has the added benefits of the most advanced social media advertising targeting options available for mass reach with the control – Ultimately allowing you to reach even more targeted people with ad frequency capping so you don’t oversaturate or negatively impact users.
In addition to varying ad targeting options, Instagram offers different creative outlets on the platform including stories, reels, IGTV, explore and more.
Instagram lets your advertising be present wherever your audience is. Additionally, with the use of multi-permutation creative elements, dynamic Instagram ads not only ensure your creative will never go stale but in conjunction with Nexus’ strategies and linked conversion setup, make sure users see the ads the matter the most to them.
Visual-Based Platform
Visual centric ads spark recall and success
Seeing is believing with Instagram’s visual-based social platform. People retain 95% of a message when they watch it in a video compared to 10% when reading text, which suits platforms like Instagram that are comprised entirely of photos and videos.
Recent reports show ad recall on Instagram Ads is 2.8x higher than all other social networks. So Not only are people more likely to engage with an IG ad, but people are also more likely to remember it, your brand and your message.
If you have any questions about Instagram or any other digital platform, please feel reach out or contact us online. For added insights, please feel free to check out Nexus Digital’s resource section, signup for the Nexus newsletter or get up to speed with more posts on our blog.