The primary goal of keyword research is to best position a website with the proper structure and keyword foundation for SEO that will be used to rank, index and list a website.

Additionally, keyword research is used to increase organic website traffic on the most used search engines with like as Google – which accounts for ~95% market share of all mobile and ~90% market share of all desktop devices.

In conjunction with pinpoint and targetted keywording and keyphrase, site structure and how a website is built to align with SEO. 

This goes beyond the copy on each page to dive deeper so your website gets better placement on the search engine results page (SERP).

Keyword research for SEO focuses on keyword and topic mapping; search console account tooling; user-intent topic and keywording analysis; topic, phrase, and long-tail master list keywording; outside the box keyword pinpointing; related terms, keyword categorizing, and e-commerce driven keywording; keyword trending; and overarching keyword planning.

While SEO is typically associated with the process of getting a website listed on the first page of Search Engine Results Pages (SERPs), SEO search engine positioning is the enhanced technique used to get domain website pages as high as possible in the search results.

More simply put, SEO is like the manufacturing of a new car while getting oil changes, getting gas, rotated tires and getting car inspections is search engine positioning.

Going into 2020, Google reported that 61% of organic search traffic came from mobile devices.

Similarly, 30% of all searches now come from voice-match or voice-based assistants like Hey Google‘s Google Assistant, Apple’s Siri, Amazon’s Alexa, or Microsoft’s Cortana.

Search engine positioning puts added emphasis on key optimization elements like being not only mobile-friendly but mobile-driven. Enabling AMP, ensuring responsive design layouts, enabling schema markup, adapting content for voice search and more.

Before we know where you are headed, we need to see where you’ve been to see the big picture and status of the SEO visibility. 

Using a combination of internal and external tools, Nexus Digital conducts a complete comprehensive actionable analysis audit on your website.

The Audit looks at and evaluates the current status of your website and online presence. Defining measurable SEO objectives, audit looks to crawl a website and verify it is browseable; performs on-page and off-page SEO performance technical checks; site speed checks across desktop and mobile devices; indexing; XML site mapping, site theme analysis, and server logging; Metadata analysis including page titles, meta descriptions, heading tags, and URL structures; internal and external link management; and backlink checks.   

Location! Location! Location! 

When looking at business opportunities it’s important to look in your backyard even if you are looking to expand your geographic reach.

While almost 100% of people have used a search engine to find business services, ~46% of people using Google for business service searches are first looking for local information. So whether or not someone is looking for local services “near me” or “in my area” or “the best business [insert your location]” it’s important to ensure your website and local SEO are best-positioned for success.

Nexus Digital looks to set up optimization approaches to better your local rankings, enhance online visibility, boost public opinion and enhance credibility with online reviews, social media citations and peer reviews social-networking shares.

Additionally, there are aspects of location services that go beyond a website. While these elements are independent of your website, these accounts and tools are essential aspects that are critical to Local SEO. Aspects like company business listing including Google My Business or Bing Places are still interconnected and impact your organic listings.

Olly olly oxen free – When it comes to your business, SEO is not a game of hide n seek. you always want to be found and always want to be visible.

SEO visibility looks at how often your website is found online from organic search queries. Nexus Digital looks at your traffic and console to extrapolate the percentage of gauged clicks receive based on your organic rankings positions that are linked directly with the keyword tracking.

As part of the process and SEO audit, a sitemap analysis for search engines needs to be reviewed XML/HTML indexing. Similarly, website content needs the structuring of web pages for search engines like Google.

Additionally, we examine load times, content media, social channels, and metadata – all things that account for or hurt a website and SEO visibility.