CASL Criminalizing Non-Permission Based Email

Post published by on June 24, 2014 in Digital Advertising

Canada’s new anti-spam law is coming out, and if you’ve been using MailChimp or Campaign Monitor you should already be compliant. That’s because most online bulk email providers have been requiring their customers to use permission based email lists from…

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What is CTR?

Post published by on May 17, 2014 in Digital Advertising

Understanding Digital Advertising and the Click-Through-Rate One of the many added benefits of digital advertising is the variety of analytical metrics that help measure an ad campaigns success and effectiveness (while giving insights into where to optimize for increased effectiveness). But what…

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Display Advertising

Post published by on April 22, 2014 in Digital Advertising

To broaden the reach of your brand and generate communications awareness for promotions or company initiatives, the use of online display advertising or banner ads is a great form of awareness advertising. By leveraging it’s network, which consists of thousands…

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Advertising Trends and Continued Growth in Digital

Post published by on April 22, 2014 in Digital Advertising

Since 2011, the only advertising industry that has seen a steady increase in revenue has been in the digital realm, which represented 16.1% of the market share and presently represents 19.8% of the market with a projections increasing to 23.4%…

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Why Are Facebook Advertising Promotions Right For You?

Post published by on April 22, 2014 in Digital Advertising, Facebook, Social

Facebook is one of the worlds most popular websites, in fact only Google.com attracts more visitors, surpassing Google’s YouTube as of January 2014. To put things into perspective, Facebook has seen an increase of 25% with its daily-active-users (DAUs) and…

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Facebook Awareness Advertising

Post published by on April 21, 2014 in Digital Advertising, Facebook, Social

Facebook Awareness Advertising Facebook Awareness Advertising provides an interesting element to traditional and even digital advertising in that it creates an open dialogue directly with the individual and allows for expanding branding, awareness and various promotional opportunities. Facebook advertising has…

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Retargeting

Post published by on April 21, 2014 in Digital Advertising, display advertising, retargeting

In a world where most things can be tracked, retargeting gives companies and organizations the ability to push communications out to users that have previously been on their website and pull the prospects back towards them. How? A cookie/tag is…

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Search SEM and SEO

Post published by on April 21, 2014 in AdWords, Digital Advertising, Google

Whenever a web-query is made on search engine (like Google, Bing or Yahoo), algorithms determine the best matches for the submission entered. These results most commonly include organic pages alongside paid advertisements as well as specific locations (if they are…

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