Digital Marketing Metrics and Common Terms
If you are new to the world of digital advertising and testing the waters or have been running paid promotions yourself or through an agency on Google, Facebook, YouTube, Instagram, Snapchat, TikTok or countless other platforms, there are metrics these platforms showcase that can be…
What Is CTR?
What is a Click-Through Rate? And what Does CTR mean? Understanding Digital Advertising – What is CTR (Click-Through-Rate)? One of the many added benefits of digital advertising is the variety of analytical metrics that help measure its success and effectiveness (while giving insights into where to…