The benefits of
Build a following for your brand. Explore the benefits of advertising on Instagram.
Instagram offers a variety of tools and integrations that can benefit your company, business, or organization with all the capabilities and integrations of Facebook and more.
Instagram is growing
Engaged audiences are
growing on Instagram
Instagram is a massive community with unlimited marketing potential. With over 12.75 million users in Canada, Instagram is a growing community of engaged users.
Instagram shows mass growth of almost over 30% in a very short timeframe – Suggesting the platform’s popularity and potential for exponential growth more than anything else.
Year over year across every global region, Instagram has seen annual growth of 8-17% as recent as 2020.
Next to TikTok, Instagram is the largest continuously growing social media platform.
benefit brand purchase power
People on IG use it to
research, engage, register and buy
50% of Instagram users actively visit brand and business profiles everyday.
Over 80% of Instagram users research a brands products and services.
Over A third of users have purchased a product or service through Instagram – making them 70% more likely make a purchase than non-Instagram users.
Over 75% of users on Instagram engage with call-to-action
button options on ads.
Instagram Ads can offer significant ROI helping your bottomline with one of the highest engagement rates (4.21%) – that’s 54x higher than Pinterest ads and 84x higher than Twitter ads.
engage with brands & business
People on IG look to
engage directly with brands
90% of people on Instagram follow a business.
2 in 3 people say Instagram enables them to interact with brands.
50% are more interested in a brand when they see ads for it on Instagram.
Instagrams user following is highly engaged.
In fact, reports show that Instagram users have a 4.21% engagement rate when presented with visually appealing and stimulating material.
That’s 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.
increased customer satisfaction
Speak directly with
People that reach out to you
A Business Instagram account is a great opportunity to connect directly with your audience and a fantastic tool to promote products and services.
Most people don’t enjoy being a number in a queue, getting generalized auto-response messages – Instagram can allow communication and the opportunity to respond to users directly from your brand
It can all start with a hashtag – leverage user-generated content (UGC) to enhance and optimize marketing initiatives to expand visibility, reach, engagement and conversion-actions to a larger audience.
Get in front of your people
Reach a mass audience
Develop trust and build a strong reputation. Tell your story. Get your message across. Get your brand out there.
People on Instagram aren’t only more engaged, they’re also more likely to remember your ad. Outside reports suggest that Instagram users have 2.8x higher ad recall than all other social networks. So, not only are people on the Instagram platform more likely to click on an engaging or appealing ad, chances are more than double that they’ll likely remember it.
Globally Instagram has a growing audience of over 600 million monthly active users. Of which over 400 million are active daily users and another +150 million daily active Instagram Stories users, Instagram provides expansive brand and business awareness opportunities.
Boost conversions from
web and platform activity
Reach people that have visited your website, or specific pages on your website.
Reach people who have entered your sales funnel or drilled down to specific website pages or offerings. Engage and message those who started but did not complete the purchase process or complete a desired action(s) on your website. Dynamically showcase and incentivize people with remarketing to encourage them to complete an action and convert potential clientele into customers.
Instagram advertising offers the added benefit to create custom retargeting audiences based on post engagement, customer lists, IG video views (and more) to re-engage your audience to increase revenue, boost conversion rates and ultimately get a better return on ad spend (ROAS).
Create and run ads with
a dedicated objective
In addition to brand awareness, Instagram ads are created with your business goal and objectives in mind.
Track and optimize for any actionable event on your website. Whether you are looking to generate more website traffic, generate sales through e-commerce or generate leads or sign-ups, Instagram advertising allows you not only to create, measure, and optimize for these conversion events, you can also prioritize the actionable events that matter most to your business.
targeting and tracking
Optimize with the
most advanced targeting options
Since Instagram’s purchase by Facebook, the platform has the added benefits of the most advanced social media advertising targeting options available for mass reach with the control – Ultimately allowing you to reach even more targeted people with ad frequency capping so you don’t oversaturate or negatively impact users.
In addition to varying ad targeting options, Instagram offers different creative outlets on the platform including stories, reels, IGTV, explore and more.
Instagram lets your advertising be present wherever your audience is. Additionally, with the use of multi-permutation creative elements, dynamic Instagram ads not only ensure your creative will never go stale but in conjunction with Nexus’ strategies and linked conversion setup, make sure users see the ads the matter the most to them.
Instagram’s visual-based platform
Visual centric ads
spark recall and success
People retain 95% of a message when they watch it in a video compared to 10% when reading text, which suits platforms like Instagram that are comprised entirely of photos and videos.
Recent reports show ad recall on Instagram Ads is 2.8x higher than all other social networks. So Not only are people more likely to engage with an IG ad, but people are also more likely to remember it, your brand and your message.