Learn about the benefits of Facebook’s advertising platform.

Facebook offers a variety of tools and integrations that can benefit your company, business, or organization.

There are over 2 billion monthly users on Facebook, including more than 19 million users in Canada, almost 85% of the population – The most active Facebook nation in the world, with over 14 million Canadians checking their newsfeed daily.

Facebook is the third most visited website and is only outranked by Google and YouTube. Similarly, even in 2021, Facebook still remains one of the worlds most downloaded apps, and is second only to TikTok

The average active Facebook user spends close to 35 minutes a day on the platform or approximately 8 hours a week, and will engage with a minimum of about 15 new ads per month.

Facebook Business’ marketing platform offers the most targeted form of advertising – digital or otherwise.

Facebook allows marketers drilled-down targeting capabilities and mass user reach. Using combined layering assures you are eliminating people who are not in your target market to focus on those who are more likely to convert. 

Facebook’s detailed targeting allows for a narrowed down or segmented demographic and audience targeting.

Hyper-target ads based on Facebook user profiles using:
age, gender, location, language settings, education level or job title, behaviour, major life events, Facebook page followers, interests and first-party database lists that pair with Facebook user profiles.

Additionally, Facebook allows for look-a-like audience targeting based on defined targeting options.

Similarly, while Facebook allows for robust hyper-targeting, marketers also have the ability to exclude users based on the same targeting criteria.

Develop trust and build a strong reputation. Tell your story. Get your message across. Get your brand out there.

It’s hard to generate new business if people don’t know who you are and what you are offering.

Facebook ads provide mass reach with the control with ad frequency capping so you don’t oversaturate or negatively impact users – Ultimately allowing you to reach even more targeted people. 

Reach people that have visited your website, or specific pages on your website.

Reach people who have entered your sales funnel or drilled down to specific website pages or offerings. Engage and message those who started but did not complete the purchase process or complete a desired action(s) on your website. Dynamically showcase and incentivize people with remarketing to encourage them to complete an action and convert potential clientele into customers.

Through the integration of a tracking pixel, Facebook advertising allows the option of re-engaging your audience to increase revenue, boost conversion rates and ultimately get a better return on ad spend (ROAS).

In addition to brand awareness, Facebook ads are created with your business goal and objectives in mind.

Facebook allows marketers to create, track and optimize for any actionable event on your website. Whether you are looking to generate more website traffic, generate sales through e-commerce or generate leads or sign-ups, Facebook’s Aggregate Event Measurement system allows you not only to create, measure, and optimize for these conversion events, you can also prioritize the actionable events that matter most to your business.

In addition to varying ad targeting options, Facebook offers a diverse array of ad creative options.

Based on your objectives, Facebook not only offers platform-placement-specific ad creative options, but it also offers a variety of creative options. These include long and short-form video, image animation (slideshows), video created from still images, catalog carousels that Nexus Digital can setup link directly to your inventory or product feed, full screen “stories” and more.

Facebook ad placements allow ads to follow or appear wherever your targeted demographic is using Facebook. Whether it is through the Facebook newsfeed, via Stories section, within FB Messenger, Facebook Marketplace, or within Facebook audience network of apps and sites via instant articles and rail ad placement.

Facebook lets you advertising be present wherever your audience is. Additionally, with the use of multi-permutation creative elements, Facebook’s dynamic ads not only ensure your creative never go stale but in conjunction with Nexus Digital optimization and linked conversion setup, make sure users see the ads the matter the most to them.