Learn about the benefits of YouTube’s advertising platform.

From skippable in-stream video ads to bumpers, discovery ads and non-skippable video ads, YouTube offers a variety of video options to boost and benefit your business.

In 2020, video content made up ~82% of consumer web traffic. Video remains the world’s favourite pastime, and it’s still growing. Canadians watch more YouTube than anyone in the world.

Across ALL video channels, YouTube is still the leading platform in Canada, over Netflix, Amazon Prime Video, Disney+, and Crave.

Next to Facebook and Messenger, YouTube is the most popular social media platform in Canada. 71% of Canadian Internet users visit YouTube every month. Of which, 64% of Canadian adult YouTube lovers use the app or visit the site every day.

Across all social media channels during COVID, YouTube has seen the biggest increase in daily users, and is up by 16%.

Whether seeking info or looking for social interaction, YouTube handles both.

Social media channel or search engine tool,
YouTube offers mass audience reach across all demographics.

While Google Search is king in Canada, YouTube is technically the 2nd largest and most used search engine in the world with over a billion daily users.

YouTube is the 2nd most-visited website after Google. As a result, due to its popularity, YouTube offers enormous reach.

YouTube reaches more 18-49 year-olds than any broadcast or cable network on mobile.

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Rich media YouTube video ads have the potential to increase brand awareness by 170% and increase the intent to purchase by 270%.

YouTube Insights report that 66% of beauty product purchasers, 72% of auto-vehicle purchasers, and 62% of smartphone purchasers outlined that YouTube influenced buying decisions.

As of February 2020, over 70% of viewers 18-64 said that
YouTube makes them more aware of new brands.

Similarly, viewers 18-64 are 4 times more likely to use YouTube versus other platforms to find information about a brand, product or service.

Likewise, 70% of shoppers say they’re open to learning about products from brands they see on YouTube. 

YouTube Ads offers extremely affordable options including pre-roll bumper ads and in-stream ads. Skipable TrueView pre-roll ads are cheaper than traditional CPC (cost per click) or CPV (cost per view) ads.

Pay only when users view an ad. With TrueView ads, a person has to watch your video or engage by clicking a CTA (call-to-action) to be charged.

Typically Youtube ad platform TrueView videos cost anywhere from 10¢ to 30¢, but in many instances with proper strategy, approach, targeting and ad optimization ads can be as little as 2¢ – Apart from Spotify, you are not going to find a better bang for your buck anywhere else.

Similarly, forced or unskippable 15-sec ads can return a CPM of anywhere from $2-$10 per thousand ads.

Ad platform targeting options are one of the aspects that set digital apart from the rest. YouTube is no different, utilizing Google’s robust capabilities, YouTube does not disappoint.

YouTube ads can be broken down to a very granular level and can be quite detailed. With the YouTube advertising platform, people can be targeted based on demographics like age, location, and gender.

Additionally, people can be reached based on in-market behaviours, life events, topics and interest-based affinity audiences.

Similarly, like Facebook or Twitter, YouTube can target specific trending or popular videos and channels, and direct profile customer matches.

One of the added target benefits is the ability to use remarketing to reengage people. In the same respect, YouTube offers sequential storytelling options to allow for more customized marketing based on how people have engaged with your website and or your marketing initiatives.