Facebook and iOS 14 Update: What You Need To Know
This past summer Apple announced their roll-out for the 2020 release of their iOS 14 – the brand new look that feels like home that’s easier than ever…more intelligent, more personal and more private. While most of iOS 14’s updated features seem mostly cosmetic with an…
Digital Marketing Metrics and Common Terms
If you are new to the world of digital advertising and testing the waters or have been running paid promotions yourself or through an agency on Google, Facebook, YouTube, Instagram, Snapchat, TikTok or countless other platforms, there are metrics these platforms showcase that can be…
Business Pivot In The Wake of The COVID-19 Pandemic – Pt. 2 How to Change Messaging
The entire world is enduring a mass global pandemic through COVID-19. Everyone has and continues to be impacted, forcing a worldwide shift in the way people protect themselves and their community. To combat the spread of this virus and to flatten the curve personal preventative…
Business Pivot In The Wake of The COVID-19 Pandemic – Pt.1 Why to Change Messaging
The entire world is enduring a mass global pandemic through COVID-19. Everyone has and continues to be impacted, forcing a worldwide shift in the way people protect themselves and their community. To combat the spread of this virus and to flatten the curve personal preventative…
Why NOT Boost A Post On Facebook
While there are hundreds upon hundreds of thousands of Facebook page managers that use the ‘Boost Post’ feature to increase post reach and try to generate engagement, I cannot stress enough that Facebook’s ‘Boost Post’ tool is not the best way to allocate funds or…
What Is CTR?
What is a Click-Through Rate? And what Does CTR mean? Understanding Digital Advertising – What is CTR (Click-Through-Rate)? One of the many added benefits of digital advertising is the variety of analytical metrics that help measure its success and effectiveness (while giving insights into where to…