Business Pivot In The Wake of The COVID-19 Pandemic – Pt.1 Why to Change Messaging
The entire world is enduring a mass global pandemic through COVID-19. Everyone has and continues to be impacted, forcing a worldwide shift in the way people protect themselves and their community. To combat the spread of this virus and to flatten the curve personal preventative…
Why NOT Boost A Post On Facebook
While there are hundreds upon hundreds of thousands of Facebook page managers that use the ‘Boost Post’ feature to increase post reach and try to generate engagement, I cannot stress enough that Facebook’s ‘Boost Post’ tool is not the best way to allocate funds or…
What Is CTR?
What is a Click-Through Rate? And what Does CTR mean? Understanding Digital Advertising – What is CTR (Click-Through-Rate)? One of the many added benefits of digital advertising is the variety of analytical metrics that help measure its success and effectiveness (while giving insights into where to…