iOS 14 Update: How to Identify, Plan, Pivot & Adjust Around the Apple iOS 14 Update (Facebook)
Facebook has made their in-platform announcement with respect to Apple’s iOS 14 update release info suggesting that it will occur sometime soon this March. Apple’s iOS changes and restrictions will impact advertiser marketing strategies. At this point, there is still no definitive release date. So…
Facebook and iOS 14 Update: Drilled Down & Simplified
Unless you’ve completely isolated yourself or have been completely off the grid, there is a good chance you’ve gotten wind or heard rumblings about the Apple iOS 14 update. As a digital advertiser, it’s important to know what Apple’s iOS 14 update is and how…
Facebook and iOS 14 Update: What You Need To Know
This past summer Apple announced their roll-out for the 2020 release of their iOS 14 – the brand new look that feels like home that’s easier than ever…more intelligent, more personal and more private. While most of iOS 14’s updated features seem mostly cosmetic with an…
Why NOT Boost A Post On Facebook
While there are hundreds upon hundreds of thousands of Facebook page managers that use the ‘Boost Post’ feature to increase post reach and try to generate engagement, I cannot stress enough that Facebook’s ‘Boost Post’ tool is not the best way to allocate funds or…
What Is CTR?
What is a Click-Through Rate? And what Does CTR mean? Understanding Digital Advertising – What is CTR (Click-Through-Rate)? One of the many added benefits of digital advertising is the variety of analytical metrics that help measure its success and effectiveness (while giving insights into where to…