Benefits of YouTube Advertising
YouTube’s landscape has drastically evolved since “Me at the Zoo” was first uploaded in 2005. Compounded with the mobile revolution, video consumption has exponentially been on the rise over the past decade with no signs of slowing down. Before the end of 2021, there will…
The Benefits of Instagram Advertising
Why Use Instagram Advertising Instagram offers a variety of visual-based advertising tools and integrations that can benefit your marketing initiatives. While many people might be asked “why should I advertise on Instagram?” the better question to ask is “why am I NOT advertising on Instagram…
Developing A Content Pyramid + Pillar Content
In this instalment of The Digital Dose, we focus on content and developing a content pyramid, specifically creating and honing in on your pillar content. We’ll quickly review the best ways to leverage your content in the digital space to get the best bang for…
The Importance of Owning Your Digital Assets
In this installment of The Digital Dose, we focus on digital assets and the importance of maintaining control and ownership of your own digital accounts. To start off, what are digital assets? Digital assets pertain to things like: Website domain Website hosting accounts or backend…
The Benefits of Facebook Advertising
Why Use Facebook Advertising Facebook offers a variety of marketing and advertising tools and integrations that can benefit your company, business, or organization. While many people might be asked “why should I advertise on Facebook?” the better question to ask is “why am I NOT…
Video Marketing Across the Consumer Journey
We live in a video-based culture where video has vastly become the primary method or way people consume content online. Video has been one of the breakout trends in the marketing world for the past decade. Four times as many consumers prefer to watch a video…
Video Marketing – Why Video Marketing is Vital in 2021
Video Marketing – Why Video Marketing is Vital in 2021 and Beyond. In our previous post on the Importance of Video, we highlighted eight key aspects of video. included in at post was the high demand for video across all popular websites and apps., conversion…
Reasons Why Digital Video Is So Important
It’s 2021 and people everywhere are watching more videos than ever before. We now live in a video-based culture where video has vastly become the primary way the world consumes content. With its increased popularity, in roughly the past decade video has arguably become one of…
iOS 14 Update: How to Identify, Plan, Pivot & Adjust Around the Apple iOS 14 Update (Facebook)
Facebook has made their in-platform announcement with respect to Apple’s iOS 14 update release info suggesting that it will occur sometime soon this March. Apple’s iOS changes and restrictions will impact advertiser marketing strategies. At this point, there is still no definitive release date. So…
Facebook and iOS 14 Update: Drilled Down & Simplified
Unless you’ve completely isolated yourself or have been completely off the grid, there is a good chance you’ve gotten wind or heard rumblings about the Apple iOS 14 update. As a digital advertiser, it’s important to know what Apple’s iOS 14 update is and how…