Benefits of YouTube Advertising
YouTube’s landscape has drastically evolved since “Me at the Zoo” was first uploaded in 2005. Compounded with the mobile revolution, video consumption has exponentially been on the rise over the past decade with no signs of slowing down. Before the end of 2021, there will…
The Benefits of Instagram Advertising
Why Use Instagram Advertising Instagram offers a variety of visual-based advertising tools and integrations that can benefit your marketing initiatives. While many people might be asked “why should I advertise on Instagram?” the better question to ask is “why am I NOT advertising on Instagram…
The Benefits of Facebook Advertising
Why Use Facebook Advertising Facebook offers a variety of marketing and advertising tools and integrations that can benefit your company, business, or organization. While many people might be asked “why should I advertise on Facebook?” the better question to ask is “why am I NOT…
Video Marketing Across the Consumer Journey
We live in a video-based culture where video has vastly become the primary method or way people consume content online. Video has been one of the breakout trends in the marketing world for the past decade. Four times as many consumers prefer to watch a video…
Video Marketing – Why Video Marketing is Vital in 2021
Video Marketing – Why Video Marketing is Vital in 2021 and Beyond. In our previous post on the Importance of Video, we highlighted eight key aspects of video. included in at post was the high demand for video across all popular websites and apps., conversion…
Reasons Why Digital Video Is So Important
It’s 2021 and people everywhere are watching more videos than ever before. We now live in a video-based culture where video has vastly become the primary way the world consumes content. With its increased popularity, in roughly the past decade video has arguably become one of…
iOS 14 Update: How to Identify, Plan, Pivot & Adjust Around the Apple iOS 14 Update (Facebook)
Facebook has made their in-platform announcement with respect to Apple’s iOS 14 update release info suggesting that it will occur sometime soon this March. Apple’s iOS changes and restrictions will impact advertiser marketing strategies. At this point, there is still no definitive release date. So…
Facebook and iOS 14 Update: Drilled Down & Simplified
Unless you’ve completely isolated yourself or have been completely off the grid, there is a good chance you’ve gotten wind or heard rumblings about the Apple iOS 14 update. As a digital advertiser, it’s important to know what Apple’s iOS 14 update is and how…
Digital Marketing Metrics and Common Terms
If you are new to the world of digital advertising and testing the waters or have been running paid promotions yourself or through an agency on Google, Facebook, YouTube, Instagram, Snapchat, TikTok or countless other platforms, there are metrics these platforms showcase that can be…
Business Pivot In The Wake of The COVID-19 Pandemic – Pt. 2 How to Change Messaging
The entire world is enduring a mass global pandemic through COVID-19. Everyone has and continues to be impacted, forcing a worldwide shift in the way people protect themselves and their community. To combat the spread of this virus and to flatten the curve personal preventative…